Building a lead generation brand used to take 3-6 months: hire a designer, debate the name, build a website, integrate forms, test the funnel, launch ads. By the time you went live, your market opportunity might have shifted.
BP Corp operates 13 lead generation brands across 4 countries (France, Hungary, UK, US) in verticals like solar, insurance, home renovation, and financial services. We built all of them with a 2-person team in 48 hours each using BrandArchitect, GENESIS's AI-powered brand creation module.
This is the complete playbook: domain selection, brand identity, website generation, form funnel setup, Vercel deployment, and post-launch optimization. If you can execute this checklist, you can launch a lead generation business this weekend.
What BrandArchitect Does
BrandArchitect automates the entire brand launch process:
Day 1 (8 hours):
- Domain brainstorming and availability check
- Brand name selection and trademark screening
- Logo generation (5 variations, vector + PNG)
- Color palette generation (primary, secondary, accent colors)
- Font pairing selection
- Next.js site generation (landing page, form funnel, thank you page)
- Supabase table creation (leads, submissions, analytics)
- Form validation and spam detection integration
Day 2 (8 hours): 9. Vercel project creation and deployment 10. DNS configuration (Cloudflare integration) 11. Analytics integration (Google Analytics 4, Meta Pixel, TikTok Pixel) 12. PULSE API connection (lead distribution to buyers) 13. Email notification setup (Resend integration) 14. SSL certificate provisioning 15. Performance optimization (image compression, lazy loading) 16. Launch checklist verification
Total time: 16 hours of human oversight + AI execution. Most of that time is waiting for DNS propagation and reviewing outputs. Hands-on work is under 4 hours.
Prerequisites
Before you start, you need:
- Target vertical identified: What industry will this brand serve? (solar, insurance, renovation, etc.)
- Geographic market selected: Which country/region?
- Lead buyer identified: Who will you sell leads to? (This determines form fields and lead qualification criteria.)
- Budget allocated: Domain ($10-50), Vercel hosting ($20/month), ad spend ($500+ to test)
- GENESIS subscription: BrandArchitect is included in Pro plan ($149/month)
If you don't have a lead buyer yet, read our B2B prospecting playbook first. Building a lead gen brand without a buyer is building an airplane without a runway.
Step 1: Domain and Brand Name Selection (2 hours)
Domain Brainstorming
BrandArchitect uses a prompt-based domain generator. You provide:
- Vertical: "solar panel installation"
- Geographic market: "France"
- Tone preference: "trustworthy, family-friendly"
- Keywords to include: "papa, prévoyant, énergie"
- Keywords to avoid: "cheap, discount"
BrandArchitect generates 50 domain ideas with availability checks in real-time (via Namecheap API integration):
Example output (solar, France, family-focused):
Available domains:
- papaprevoit.com ✓ ($12.88)
- energiepapa.fr ✓ ($18.99)
- pappanelaire.com ✓ ($12.88)
- lepapavise.fr ✓ ($18.99)
- solairpapa.com ✓ ($12.88)
Unavailable:
- papasolaire.com ✗
- solairedaddy.com ✗
BrandArchitect also flags potential trademark conflicts (via USPTO/EUIPO search APIs). Example: "energiepapa" returned trademark conflict warning (existing French energy company).
Selection criteria:
- Easy to spell: If you have to spell it over the phone, it's too complex.
- Memorable: Two-word compounds work well (PapaPrevoit, MamanPrevoit, GondosApa).
- Market-aligned: French brands use French names, Hungarian brands use Hungarian names.
- .com or country TLD: We prefer .com for international appeal, but .fr/.hu/.co.uk work if .com is unavailable.
We selected papaprevoit.com (Papa = Dad, Prévoit = Plans Ahead). Perfect for a family-focused solar brand in France.
Trademark Screening
BrandArchitect runs preliminary trademark screening, but this isn't legal advice. Before committing, we:
- Search EUIPO for exact and similar marks
- Google the brand name + vertical to check for existing businesses
- Search social media handles (Instagram, Facebook, TikTok) for availability
PapaPrevoit cleared all checks. Total research time: 30 minutes.
Domain Purchase
BrandArchitect doesn't auto-purchase domains (too risky). You manually purchase via Namecheap/Cloudflare/OVH after approval.
Purchase papaprevoit.com: €11.50 at Namecheap.
Time checkpoint: 2 hours into Day 1.
Step 2: Brand Identity Generation (1.5 hours)
Logo Generation
BrandArchitect uses Replicate (Flux model) to generate logos. Prompt template:
Create a modern, professional logo for "PapaPrevoit," a solar panel installation lead generation brand in France. The logo should convey trust, family values, and sustainability. Style: clean, minimal, friendly. Colors: warm tones (orange, yellow) with blue accents. Include an icon + wordmark. Vector-style illustration, no photographic elements.
BrandArchitect generates 5 logo variations with different icon approaches:
- Stylized sun + house silhouette
- Abstract solar panel geometric pattern
- Friendly "papa" character with solar panel
- Leaf + sun combination (sustainability angle)
- Minimalist wordmark with solar ray accent
Each logo is generated in 3 formats:
- SVG (scalable vector, for website)
- PNG 1024x1024 (high-res, for social profiles)
- PNG 512x512 (favicon size)
Selection process: Review with stakeholders (5 minutes), choose logo #1 (sun + house).
Manual refinements: BrandArchitect allows prompt tweaking. We requested:
- "Make the sun rays more geometric, less hand-drawn"
- "Increase contrast for better mobile visibility"
Final logo generated in 3 iterations (20 minutes total).
Color Palette Generation
BrandArchitect analyzes the selected logo and generates a full color palette:
PapaPrevoit palette:
- Primary: #FF8C42 (warm orange, sun-inspired)
- Secondary: #1E5F8C (trustworthy blue)
- Accent: #FFD93D (bright yellow, energy)
- Neutral Dark: #2C3E50 (text)
- Neutral Light: #F8F9FA (backgrounds)
- Success: #27AE60 (form confirmation)
- Error: #E74C3C (form validation)
These colors are automatically applied across the site (buttons, headings, form fields, links).
Font Pairing Selection
BrandArchitect suggests font pairings from Google Fonts based on brand tone:
PapaPrevoit fonts:
- Headings: Poppins (modern, friendly, rounded)
- Body text: Inter (clean, highly readable)
Alternative pairings offered:
- Montserrat + Open Sans
- Raleway + Lato
- Work Sans + Source Sans Pro
Font selection takes 5 minutes. We went with Poppins + Inter.
Time checkpoint: 3.5 hours into Day 1.
Step 3: Website Generation (3 hours)
Next.js Site Scaffolding
BrandArchitect generates a complete Next.js 16 app with App Router structure:
File structure:
papaprevoit/
├── app/
│ ├── layout.tsx (root layout with fonts, metadata)
│ ├── page.tsx (landing page)
│ ├── form/
│ │ ├── page.tsx (multi-step form funnel)
│ │ └── actions.ts (server actions for form submission)
│ ├── thank-you/
│ │ └── page.tsx (confirmation page)
│ ├── privacy/
│ │ └── page.tsx (GDPR-compliant privacy policy)
│ └── api/
│ └── submit-lead/
│ └── route.ts (API route for form handling)
├── components/
│ ├── header.tsx
│ ├── hero.tsx
│ ├── features.tsx
│ ├── testimonials.tsx
│ ├── faq.tsx
│ ├── footer.tsx
│ └── form/
│ ├── step-1.tsx
│ ├── step-2.tsx
│ ├── step-3.tsx
│ └── validation.ts
├── lib/
│ ├── supabase.ts (Supabase client)
│ ├── analytics.ts (GA4/Meta Pixel tracking)
│ └── spam-detection.ts (honeypot + rate limiting)
├── public/
│ ├── logo.svg
│ └── favicon.ico
├── styles/
│ └── globals.css (Tailwind config with brand colors)
└── package.json
Landing Page Generation
BrandArchitect generates a complete landing page based on vertical best practices:
PapaPrevoit landing page structure:
Hero section:
- Headline: "Économisez Jusqu'à 60% sur Votre Facture d'Électricité"
- Subhead: "Comparez 3 Devis Gratuits de Panneaux Solaires en 2 Minutes"
- CTA: "Obtenir Mes Devis Gratuits"
- Hero image: AI-generated (modern French home with solar panels)
Social proof bar:
- "23 456 Français Nous Ont Fait Confiance"
- Trust badges (encrypted, GDPR-compliant, no spam)
Problem statement:
- "Votre Facture Explose ? Vous N'Êtes Pas Seul."
- Statistics (average French household electricity cost)
Solution overview:
- "3 Devis, 0 Engagement, 100% Gratuit"
- How it works (3 steps: fill form, receive calls, choose best quote)
Benefits section:
- Save money (€100-200/month)
- Environmental impact (reduce CO2)
- Energy independence (less reliant on grid)
- Government incentives (€2,100 credit)
How it works:
- Step 1: Complete form (2 minutes)
- Step 2: Receive calls from vetted installers (24 hours)
- Step 3: Compare quotes and choose (no obligation)
Testimonials:
- BrandArchitect generates placeholder testimonials (you replace with real ones later)
- Option: Connect to CAST to generate AI testimonial videos immediately
FAQ:
- BrandArchitect auto-generates 10 FAQs based on vertical (solar)
- Example: "Combien coûte l'installation de panneaux solaires ?"
Final CTA:
- Repeat form or scroll-to-form button
Content Quality
BrandArchitect's content is "B+ grade"—good enough to launch, not perfect. Expect to refine:
- Headlines (make punchier)
- Testimonials (replace with real ones)
- FAQ answers (add specificity)
Total content editing time: 1-2 hours post-launch.
Form Funnel Generation
BrandArchitect generates a multi-step form optimized for conversion:
PapaPrevoit form (3 steps):
Step 1: Property details
- Address (autocomplete via Google Places API)
- Property type (house, apartment)
- Roof type (sloped, flat)
- Current electricity bill (€0-100, €100-150, €150-200, €200+)
Step 2: Project details
- Ownership status (owner, renter)
- Timeframe (ASAP, 1-3 months, 3-6 months, just researching)
- Roof condition (new, good, needs repair)
- Interested in battery storage? (yes, no, not sure)
Step 3: Contact details
- First name
- Last name
- Phone
- GDPR consent checkbox
Form features:
- Progress bar (visual indicator of completion)
- Field validation (real-time error messages)
- Auto-save (localStorage backup if user closes browser)
- Mobile-optimized (large tap targets, numeric keyboards)
- Spam detection (honeypot field + rate limiting)
Average form completion rate: 68% (industry benchmark is 45-55%).
Time checkpoint: 6.5 hours into Day 1.
Step 4: Supabase Integration (1 hour)
Database Schema
BrandArchitect auto-creates Supabase tables:
leads table:
CREATE TABLE leads (
id UUID PRIMARY KEY DEFAULT gen_random_uuid(),
brand VARCHAR(50) NOT NULL, -- 'papaprevoit'
vertical VARCHAR(50) NOT NULL, -- 'solar'
country VARCHAR(2) NOT NULL, -- 'FR'
first_name VARCHAR(100),
last_name VARCHAR(100),
email VARCHAR(255),
phone VARCHAR(20),
address TEXT,
property_type VARCHAR(50),
roof_type VARCHAR(50),
electricity_bill VARCHAR(50),
ownership_status VARCHAR(50),
timeframe VARCHAR(50),
roof_condition VARCHAR(50),
battery_interest BOOLEAN,
consent_gdpr BOOLEAN,
source VARCHAR(50), -- 'meta_ad', 'google_ad', 'organic'
utm_source VARCHAR(100),
utm_medium VARCHAR(100),
utm_campaign VARCHAR(100),
created_at TIMESTAMP DEFAULT NOW(),
distributed_at TIMESTAMP,
buyer_id UUID REFERENCES buyers(id),
price_paid DECIMAL(10,2),
status VARCHAR(20) DEFAULT 'pending' -- 'pending', 'distributed', 'archived'
);
Indexes created automatically:
idx_leads_created_at(for date range queries)idx_leads_status(for filtering pending leads)idx_leads_buyer_id(for buyer reporting)
Row-Level Security (RLS)
BrandArchitect sets up RLS policies:
- Public insert (form submissions)
- Admin-only read/update (PULSE dashboard access)
- No public read (leads are sensitive data)
API Integration
BrandArchitect connects your site to PULSE (BP Corp's lead distribution platform):
API key setup:
- Generate
X-Source-API-Keyin PULSE admin - Store in
.env.localasNEXT_PUBLIC_PULSE_API_KEY - Form submission POSTs to PULSE ingestion endpoint
PULSE handles:
- Lead routing to buyers (based on geographic/vertical filters)
- Credit deduction from buyer accounts
- Webhook delivery to buyer CRMs
- Duplicate detection (prevents same lead sold twice)
Time checkpoint: 7.5 hours into Day 1.
Step 5: Vercel Deployment (1 hour)
Project Setup
BrandArchitect creates Vercel project via CLI:
vercel login
vercel link --repo papaprevoit
vercel env add SUPABASE_URL
vercel env add SUPABASE_ANON_KEY
vercel env add NEXT_PUBLIC_PULSE_API_KEY
vercel env add GA4_MEASUREMENT_ID
vercel --prod
Environment variables:
SUPABASE_URL: Your Supabase project URLSUPABASE_ANON_KEY: Public anon key (safe to expose)NEXT_PUBLIC_PULSE_API_KEY: API key for lead submissionGA4_MEASUREMENT_ID: Google Analytics 4 tracking ID
Custom Domain Configuration
- Add domain in Vercel dashboard:
papaprevoit.com - Update DNS records at Namecheap:
- A record:
76.76.21.21(Vercel's Anycast IP) - CNAME for www:
cname.vercel-dns.com
- A record:
- Wait for DNS propagation (10-60 minutes)
- SSL certificate auto-provisions (Let's Encrypt via Vercel)
Performance Optimization
BrandArchitect includes:
- Image optimization (Next.js Image component)
- Font subsetting (only loads used characters)
- Lazy loading (below-the-fold components)
- Bundle splitting (route-based code splitting)
Lighthouse scores (typical):
- Performance: 95
- Accessibility: 100
- Best Practices: 100
- SEO: 100
Time checkpoint: 8.5 hours, end of Day 1.
Day 2: Analytics and Launch Prep (8 hours)
Step 6: Analytics Integration (1.5 hours)
BrandArchitect integrates:
Google Analytics 4:
- Pageview tracking
- Form step completion events
- Lead submission conversion events
- Custom dimensions (vertical, country, source)
Meta Pixel:
- PageView event
- ViewContent event (landing page scroll depth)
- Lead event (form submission)
- Custom conversions for step completions
TikTok Pixel:
- Same events as Meta for retargeting
Server-side tracking: BrandArchitect implements Vercel Edge Functions for server-side event forwarding (increases data accuracy by bypassing ad blockers).
Step 7: Email Notifications (1 hour)
BrandArchitect connects to Resend for transactional emails:
Email 1: Lead confirmation (to user)
- Subject: "Votre Demande de Devis a Été Reçue"
- Body: Thank you message + what to expect next (installers will call within 24 hours)
- CTA: Link to reschedule if unavailable
Email 2: Lead notification (to admin)
- Subject: "New Lead: [Name] - Solar - France"
- Body: Full lead details + link to PULSE admin
Email 3: Daily digest (to admin)
- Subject: "PapaPrevoit Daily Report: 12 Leads"
- Body: Summary table of leads by source
Step 8: Form Testing (2 hours)
BrandArchitect includes automated E2E tests (Playwright):
Test scenarios:
- Complete form with valid data → Success
- Submit with missing required field → Error message
- Submit with invalid email → Validation error
- Submit too quickly (spam detection) → Rate limit error
- Submit without GDPR consent → Blocked
Run tests:
npm run test:e2e
Manual testing checklist:
- Mobile Safari (iOS)
- Chrome Android
- Desktop Chrome, Firefox, Safari
- Check analytics fires correctly
- Verify lead appears in Supabase
- Confirm PULSE receives lead
- Test email notifications
Step 9: SEO Optimization (2 hours)
BrandArchitect auto-generates SEO metadata, but we refine it:
Homepage meta:
export const metadata = {
title: "Panneau Solaire - Comparez 3 Devis Gratuits | PapaPrevoit",
description: "Économisez jusqu'à 60% sur votre facture d'électricité. Comparez 3 devis d'installateurs vérifiés en 2 minutes. Gratuit, sans engagement.",
openGraph: {
title: "Panneau Solaire - 3 Devis Gratuits en 2 Minutes",
description: "23,456 Français nous ont fait confiance. Comparez les meilleurs installateurs de panneaux solaires près de chez vous.",
url: "https://papaprevoit.com",
images: [{ url: "/og-image.png" }],
},
};
Structured data (JSON-LD): BrandArchitect generates schema.org markup:
- Organization schema (brand info)
- LocalBusiness schema (if applicable)
- FAQPage schema (FAQ section)
Sitemap + robots.txt: Auto-generated by Next.js.
After launch, connect to ORBIT for automated blog content generation (improves organic traffic).
Step 10: Launch Checklist (1.5 hours)
BrandArchitect provides a launch checklist:
Pre-launch verification:
- Domain resolves correctly (www and non-www)
- SSL certificate active (https://)
- Form submits successfully
- Lead appears in Supabase
- PULSE receives lead
- Email notifications send
- Analytics tracking fires
- Mobile layout displays correctly
- All links work (no 404s)
- Privacy policy page live
- GDPR consent checkbox present
Post-launch monitoring:
- Set up Vercel alerts (downtime, error rate)
- Add domain to Google Search Console
- Submit sitemap to GSC
- Set up Uptime monitoring (UptimeRobot or similar)
Time checkpoint: 16 hours total (Day 2 complete).
Post-Launch: First 7 Days
Day 1-2: Test Traffic
Before launching paid ads, send test traffic:
- Share with friends/colleagues (ask for honest feedback)
- Post in relevant Facebook groups (if allowed)
- Small Reddit post (avoid spam, provide value)
Goal: 50-100 visitors to test form flow and analytics.
Day 3-4: First Ad Campaign
Launch small Meta/Google test campaign:
- Budget: €50/day
- Target: Broad audience in your market
- Creative: Use PRISM or CAST to generate ads
- Goal: Test CPA, find winning audience
Expected results (solar vertical, France):
- CTR: 1.5-2.5%
- CPA: €20-35
- Form completion rate: 55-70%
Day 5-7: Optimization
Based on first 100 visitors:
- Review analytics (where do users drop off?)
- A/B test headlines (use PRISM to generate variations)
- Refine form fields (remove friction if completion rate <60%)
- Add social proof (real testimonials if you have them)
Week 2-4: Scale
If CPA is acceptable (under your target):
- Increase ad budget 20%/day
- Launch on additional platforms (Google, TikTok)
- Generate more creative variations (combat ad fatigue)
- Start content marketing (use ORBIT for blog posts)
Real Example: GondosApa (Hungary)
Vertical: Home renovation Market: Hungary Timeline: 48 hours (Oct 2025)
Day 1:
- Domain selected: gondosapa.com ("Gondos Apa" = Caring Father)
- Logo: Stylized house + father figure silhouette
- Colors: Warm brown (#8B6F47), trustworthy blue (#2C5F8D)
- Site generated: Next.js with Hungarian copy
- Form: 3-step (property details, project scope, contact)
Day 2:
- Vercel deployment: gondosapa.com
- Analytics: GA4 + Meta Pixel
- PULSE integration: Connected to Hungarian renovation buyers
- Email notifications: Hungarian language templates
Launch results (first 30 days):
- Ad spend: €2,400
- Leads generated: 127
- CPA: €18.90
- Revenue (from lead buyers): €3,810 (€30/lead average)
- Profit: €1,410
- ROI: 58.8%
Current status (Feb 2026):
- Monthly ad spend: €8,000
- Monthly leads: 450-500
- Monthly revenue: €13,500
- Profitable brand, fully automated
Common Mistakes to Avoid
1. Building Without a Lead Buyer
Don't build the brand before finding buyers. You'll generate leads with nowhere to sell them. Use The Hunter to find buyers first.
2. Over-Engineering the Site
BrandArchitect generates 90% of what you need. Don't spend weeks customizing. Launch, test, iterate.
3. Ignoring Mobile Experience
68% of our traffic is mobile. Test on real devices, not just Chrome DevTools.
4. Weak Value Proposition
"Get quotes" is generic. "Compare 3 vetted installers in 2 minutes" is specific. Make your headline worth clicking.
5. Too Many Form Fields
Every additional field reduces completion rate by 5-10%. Only ask what you absolutely need.
6. No Spam Detection
We caught this early: honeypot fields + rate limiting eliminated 90% of spam submissions. BrandArchitect includes this by default.
Cost Breakdown (First Month)
| Item | Cost |
|---|---|
| Domain (papaprevoit.com) | €11.50 |
| GENESIS subscription (BrandArchitect) | €149.00 |
| Vercel Pro plan | €20.00 |
| Supabase Pro plan | €25.00 |
| Resend (transactional emails) | €0 (free tier) |
| Google Workspace (email@papaprevoit.com) | €6.00 |
| Total setup cost | €211.50 |
| Ongoing monthly cost | €200.00 |
Add ad spend on top (minimum €500/month to test, €2,000+/month to scale).
Time Investment Breakdown
| Task | Human Time | AI Time |
|---|---|---|
| Domain research | 30 min | 15 min |
| Brand name selection | 30 min | 5 min |
| Logo design | 15 min (review) | 20 min |
| Color palette | 5 min (approval) | 2 min |
| Website generation | 30 min (review) | 10 min |
| Form configuration | 45 min | 5 min |
| Supabase setup | 20 min | 10 min |
| Vercel deployment | 15 min | 5 min |
| DNS configuration | 20 min | 0 min |
| Analytics setup | 30 min | 10 min |
| Email templates | 20 min | 8 min |
| Testing | 2 hours | 0 min |
| Total | 6 hours | 1.5 hours |
Real elapsed time: 48 hours (due to DNS propagation, manual reviews, testing).
Scaling Beyond One Brand
BP Corp operates 13 brands using this process. Lessons learned:
Shared Infrastructure
All brands share:
- Supabase database (different tables per brand)
- PULSE platform (single admin dashboard)
- Vercel account (multiple projects)
- Analytics accounts (separate properties, same GA4 account)
Brand Isolation
Each brand is fully isolated:
- Separate domains
- Separate ad accounts
- Separate creative assets (no cross-contamination)
Operational Efficiency
After the first brand, subsequent brands take 24 hours instead of 48:
- Templates established
- Processes documented
- Team knows the workflow
Marginal cost per additional brand: €11 (domain) + €20/month (Vercel project).
For case study on how we scaled to 13 brands, see AI brand scaling case study.
BrandArchitect Alternatives
If you don't want to use GENESIS:
Manual approach:
- Design logo in Figma (or hire designer on Fiverr: $50-200)
- Build Next.js site from scratch (20-40 hours)
- Set up Supabase manually (2-3 hours)
- Deploy to Vercel (1 hour)
- Total time: 25-45 hours
- Total cost: $50-200 + opportunity cost
No-code approach:
- Use Webflow or Framer for site (templates: $30-100)
- Typeform for form ($25/month)
- Zapier to connect form to CRM ($20/month)
- Total time: 8-12 hours
- Total cost: $75-145/month
- Limitations: Less customizable, higher ongoing cost, slower performance
BrandArchitect approach:
- AI-generated logo, site, forms, deployment
- Total time: 6 hours (human) + 48 hours (elapsed)
- Total cost: €211 (first month), €200/month ongoing
- Advantage: Full control, no platform lock-in, production-grade code
Get Started with BrandArchitect
BrandArchitect is included in GENESIS Pro plan ($149/month). Includes unlimited brand generation, all modules (ORBIT, PRISM, CAST, Hunter).
Free trial: Generate your first brand with 1-click demo. No credit card required.